Why YouTube will be the next e-commerce shopping destination
This holiday season, you could shop for gifts directly from the videos you watch on YouTube.
Currently YouTube has tested the shopping feature with a limited number of content creators. How does it work? YouTube will tag and track products featured in videos creating a catalog. Those items will be linked to shopping functionality.
Given YouTube is the second largest search engine behind parent company Google, it is likely that prioritization for searching specific products and “ Hot Items’ will be given to YouTube. Shoppable video also makes sense in terms of keeping users engaged longer ( imagine clicking to put an item in a cart and continuing to watch your video without so much of exiting the platform).
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