7 Stats on the Economics of Halloween
- Almost half of the Americans are expected to participate in Halloween 2020, despite COVID -19 restrictions (source)
- Halloween 2020 is expected to bring in $8 Billion to the economy, down 8% vs. the previous year
- There are currently 1,366 Spirit Halloween Locations
- Average spend is under $95 per person with the costume leading the bulk of spend.
- 2020 popular Halloween costumes include:
- The Mandalorian and Baby Yoda
- Emily in Paris
- Tiger King
- USPS Mail Carrier
- Justice Ruth Bader Ginsburg
- Most popular halloween candy is Reece’s Peanut Butter Cups, with the least popular being Candy Corn
- Halloween is an important holiday for retailers as it signals whether or not consumers are willing to spend for the holidays. In 2019 nearly 40% of customers started holiday shopping before November.
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